What's so unique about Reliable Growth's business model?

The fact that we have two objectives in every client engagement: 1.) To make you money, and
2.) To teach your people how we do it so that you don't need to hire us -- or any firm like ours -- ever again. We know of few companies whose stated objective it is to permanently obsolete themselves.

How does a company go about working with Reliable Growth?

You can hire us by the project or on a non-binding retainer. We call our retainer offer the Business Development Tune Up™, and it is non-binding because you can cancel the arrangement without penalty on just 48 hours written notice.

I already have sales people to bring in new business. Why do I need Reliable Growth?

We respond to this concern with three questions of our own:

1. Are your sales people actually bringing in new business?
   Even if they know where the new business is, commission-based pay systems encourage salespeople to focus on the deals that are likely to materialize this month or next. Rare is the sales rep that will develop a new market for six- to twelve-months before seeing a penny of commission.
   
   
2. Do your sales reps know how to cost-effectively acquire new business?
   Because it can cost six times more to sell something to a new customer than to an existing one, it's important to keep these costs low. Reliable Growth can show you how. And once your prospects become customers, they're a source of profits for life.
   
   
3. Is the new business your sales reps are targeting the best business to have?
   Not all business is good business. Reliable Growth will teach your sales people to be sensitive to issues such as: expected customer lifetime values; market growth trends and barriers to entry; potential competitor reactions; and your company's ability to serve the new customers in the most efficient way.

We provide a structured system to keep your team continually focused and accountable - to deliver results long after we're gone.

Why would I hire Reliable Growth to manage my inhouse customer development process for 1-to-3 weeks? I already have a Sales Manager to do that.

We are a partner to your Sales Manager, who is under pressure to exceed this month's sales goals. We do the developmental mercenary work that most sales pros avoid like the Plague. Additionally, the skills required to identify and cultivate new markets differ dramatically from those skills needed to increase sales to existing customers. This is especially true in situations where commission-based sales reps do 80% of their business with 20-30% of their customers. Having said that, we urge your Sales Manager to participate in our training sessions. Our mission is to teach your people how to continually develop the right new business -- long after we're gone.

What's so special about Reliable Growth's approach to Inside Sales & business development?

Our accountability-based system blends traditional marketing best practices with leading edge thinking that has proven successful in a variety of companies. Additionally, you benefit from the best practices of our clients in totally unrelated industries, bringing you fresh perspectives and outside-the-box ideas on how to grow your business.

For example, we have applied software marketing techniques to a candy company, foodservice marketing techniques to accounting firms, and much more. These insights fall within our client confidentiality and non-disclosure agreements.

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