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Dear Business Owner & Marketing Manager:
Think back to your school days ...
Do you remember the temptation to copy the homework of the hardest-working kid in class? You remember the kid: obsessively curious and driven to learn every concept in the book. Well ...
That's what my Business Developer's Tool Box is all about.
If you just landed on this page from Google, my name is Harry Joiner. I am a nationally-published marketing columnist, and I have been a highly successful business developer for 15 years. To view my credentials, click here.
Since August 2001, I have spent more than 3,000 hours scouring the web for the best FREE resources to help business owners like you understand how to quickly and cheaply research, identify, and develop new business. Those resources have been selected based on the hundreds of
relevant books, tapes, and courses I've digested over the years. Every resource on my website is reviewed through the lens of an experienced web searcher with more than 15 years of solid new market development experience under his belt.
Just because Information wants to be free
doesn't mean it wants to be found.
Fact: Only 12% percent of the web's content is accessible with search engines. The other 88% is hidden behind logins and in databases that search engines cannot spider. That means that even if you know exactly what information you need, you're probably not going to find it in a reasonable amount of time.
Business Owners: How would you like your employees to be able to conduct their sales and marketing-related searches in 35-45% less time, while dramatically increasing the accuracy of their search results?
Do the math: Studies show that the average white collar worker spends 5-10% of their day searching the web for information. That's costing businesses $500-$1000 for every $10,000 in salary. Imagine being able to cut these numbers almost in half -- while dramatically improving their results!
My website contains hundreds of carefully screened "invisible web" resources, checklists, surveys, tip sheets, proprietary worksheets, databases, listservs, PDF files, community forums, directories, search tools, spreadsheet
downloads, and online calculators -- all guaranteed to make a measurable difference in your business development programs.
Additionally, my personal computer contains hundreds of outstanding Word, Excel, and Adobe files that have long disappeared from the web -- but that I am happy to share with my Tool Box subscribers. Those of you who have read my posts on LawMarketing.com, the Accounting Marketing Listserv, and other online boards know what a value this is.
Each resource contains an Idiot proof description of how to use it for business development purposes. In other words, I don't just give the resources -- I tell you how to use them. That way, you can delegate
your business development legwork to any person in your company. Click here for several free examples.
Categories include:
- Business Research
- Competitive Intelligence
- Market research
- Marketing
- Website promotion
Sales Managers and Marketing VPs should use the Business Developer's Tool Box if they are concerned with:
- Creating a marketing or advertising plan
- Generating more inquiries from print advertising
- Improving overall effectiveness and persuasiveness of print ads
- Determining which vertical industries or narrow target markets to pursue
- How to effectively market and promote a product or service on a limited advertising budget to very specific target audiences
- Producing effective sales brochures, catalogs, and other marketing literature
- How to get good case histories and user stories written and published
- Getting articles by company personnel written and published in industry trade journals
- Getting editors to write about your company, products, or activities
- Getting some editors to run your press release
- Planning and implementing a direct mail campaign or program
- Increasing direct mail response rates
- Generating low-cost but qualified leads using postcard decks
- How to make all your marketing communications more responsive and accountable
- Designing, writing, and producing a company newsletter
- Creating an effective company or capabilities brochure
- Developing strategies for responding to and following up on inquiries
- Creating effective inquiry fulfillment packages
- Producing and using a video or audio tape to promote your product or service
- Writing and publishing a book, booklet, white paper, or special report that can be used to promote your company or product
- Choosing an appropriate premium or advertising specialty as a customer giveaway
- Getting reviews and critiques of existing or in- progress copy of ads, mailings, brochures, and other premiums
- How to promote your product or service using free or paid seminars
- Building/improving your Web site
- Using your Web site to generate business
- Implementing an e-mail marketing campaign
- Learning proven strategies for marketing a product or service in a recession or soft economy
How much does it cost?
A one-year membership is just $345.00 and includes one hour of telecoaching and regular updates. A lifetime membership is just $425.00 and includes two hours of telecoaching and regular updates.
And don't wait around for my book. It is unlikely that I will ever write a book because the Web's content changes everyday, so the Tool Box does too.
Atlanta Bonus: If your office is located in Metro-Atlanta, order by June 30th
and you'll get the Tool Box, plus four hours of on-site consulting (a $700 value at our normal rate of $175/hour) for just $495.00.
Reliable Growth is not your typical consulting firm that is long on advice and short on action. They provide the kind of practical and
measurable assistance that is required by small fast growing companies. Reliable Growth has been instrumental in helping us get new customers. Their name says it all.
Jim Hamilton
Vice President, Marketing and Sales
Esponsive Communications
Our 100% No Questions Asked,
Take-It-To-The-Bank Guarantee
I personally guarantee if you make a diligent effort to use just a few of the techniques in the Tool Box, you'll produce at least $1,745 in gross profit in the next 12 months. That's a 500% return on your investment, or $1,725 extra gross profit
you would not have seen without the Tool Box. If you don't, I'll refund the entire cost of the Tool Box to you.
And if at any time during the next 12 months you sincerely feel the Tool Box fell short on delivering everything promised here, I'll be happy to give you a complete refund of $345.00 -- even if it's on the last day of the twelfth month!
We will contact you by phone with your password.
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