Dear Atlanta Business Owner,
Thanks for visiting my website. I know you're busy, so I've designed this page to take just three-and-a-half minutes to read. However, while you read this ...
Did you know that many of your customers are
quietly defecting to your competition?
Yep. According to the Harvard Business School, even in good times the average U.S. business loses 50% of its customers every five years. Does that sound high?
I was skeptical too until I saw the report, which I'd be happy to email you. (Click here.)
Harvard's research has shown that customer disloyalty stunts business performance by 25-50% per year. Ouch!
And if your business is like most, your sales reps aren't opening new accounts fast enough to replace the defecting ones.
Think about it ...
- As you look around your office, are your "back office" employees just sitting around waiting for business to improve -- while you go broke?
- Are you forever competing on price?
- Do your marketing dollars seem wasted?
- Are your customers harder to satisfy? Have your product "quality" claims increased?
- Is the average dollar amount of each sale decreasing?
- Are your sales cycles getting longer?
- Do your customers seem to order from you less frequently -- or with greater irregularity?
- Are your costs of sales increasing?
- Are your customers taking too long to pay?
- Do your customer acquisition efforts seem hit-or-miss?
Whether you sell a product or service, these ten things can be symptoms of customer disloyalty -- and of having the "wrong" types of poorly targeted ankle-biting customers in the first place.
That's where I come in. My name is Harry Joiner, and I'm a nationally-published marketing columnist with a 15-year track record of winning new business in a wide variety of industries. (To view my credentials, click here.)
My company, Reliable Growth, offers Atlanta businesses a unique opportunity to outsource this problem -- as an in-house managed service.
Reliable Growth gives you an experienced SWAT Team for your customer acquisition and reactivation efforts.
In short order, we can show your back office staff how to solve the problem -- or we can do the work for you outright. The choice is all yours.
If that's of interest to you, then you're ready to learn about Reliable Growth's Business Development Tune Up™.
What is the Business Development Tune Up™?
The concept is powerfully simple: Working from your place of business, we will show your "back office" employees how to support your "outside" sales reps by continuously researching, identifying, qualifying, and cultivating new accounts --
filling your sales pipeline in the process.
But here's the kicker ...
Not only will we teach your staff our methods -- We will HELP them do the work while we install and populate a contact management database with legitimate buyers to ensure that your staff can continue
our proven customer "research & development" process -- long after we're gone.
This unique and highly effective approach will make your Outside Reps more productive by improving the number and quality of their leads,
and it will give your Inside staff the opportunity to contribute something meaningful to your firm's top line.
What's in it for you?
- A fatter sales pipeline ... now and in the future.
- Improved outside sales productivity.
- Higher yields on your marketing programs.
- More control over your business development process.
- Something concrete to show for your training investment.
"81% of new sales happen after the fifth contact."
- Int'l Association of Sales Executives
If you are serious about growth, this service is for you. There's no magic to it. No theoretical BS. No fancy strategic plans. No long meetings. We just work with a few of your Inside people to make it happen. Then we exit, leaving you with
a database filled with legitimate buyers and handful of employees who know how to drive our proven process to your future benefit.
How did the idea come about?
This service was co-developed with our Clients to address their problems of customer acquisition in a down economy. Their needs matched our deep experience in the areas of inside sales, online research, and direct marketing.
If effect, the owners of our Client companies said to us: "I don't want to be consulted or coached. I need someone to come in and fix my #*@& problem!"
Who uses this service?
Typically, our Tune Up™ clients have less than $50 million in annual sales and 5+ employees. We do engage much larger businesses when there is a strong fit between us and the client. To explore this possibility, call us at (678) 795-0900 to arrange a free initial consultation.
How does it work?
We will put in place our proven system that allows your "back office" staff to continually identify and cultivate profitable new business. And not only can we show them how we do it -- We'll help them. Typical engagements run four days a week (Monday-Thursday) for 1-to-3 weeks, at the Client's option.
Contacting only the prospects that you approve, our goal is to support your commission-based sales people by locating, qualifying, and co-developing your highly-targeted new or inactive prospects -- so that your Outside sales people can concentrate on more pressing matters -- like closing deals.
The prospect lists can come from you (trade shows, direct mail responses, etc.), the Internet, a public library, fee-based online databases, or you can benefit our long-standing relationships with established list brokers.
All we need is a desk, a phone, and access to your stationary and printer. Contacting these prospects while working onsite allows us to get to know your people, business, products,
and industry in a way that your prospects will appreciate.
Reliable Growth's knowledge of online research and business development has been of great benefit to me personally. By teaching me their methods in a way that I could understand and use again and again, Reliable Growth has
lessened my dependence on high-priced marketing consultants.
Jeffrey Smythe
Resource Development Director
Senior Citizen Services
What will my people learn?
We regard the business development process as four separate steps: Plan, Sow, Nurture, and Reap. Click here to download
the popular article from Competitive Edge magazine which outlines this process. Then click here
to download a menu of the topics we will cover in training sessions with your staff. In addition to our proprietary training manual, we will provide your company with a lifetime membership to our Business Developer's Tool Box.
Our deep experience allows us to show your staff how to discreetly capture information about each target account's emotional needs, values, product specs, buying styles,
vendor approval procedures, decision makers, key influencers, and so on. And all of that information will be captured in your firm's database for later use by your sales and marketing people.
Our expertise, which is showcased in our monthly national magazine columns, ranges from the strategic to the tactical. Click here
to download examples of our creative thought leadership. Moreover, Reliable Growth subscribes to several business information services, which gives your Outside Sales reps access to market- and competitive intelligence supplemental to what we gather during our client contacts.
"Genuine, meaningful ROI is generated only by corporate growth."
- Richard Sloma, author, No-Nonsense Management
Every carefully planned customer contact (along with "next steps" and clearly assigned accountabilities) is logged by us into your database. All follow up correspondence
is generated by us, approved by you, and sent to the prospect on your firm's letterhead. We can manage the entire process.
Where no database exists, we will create and populate a prospect database for you -- then teach your people how to use it. Later, we can even help you screen, hire, and train a
full-time replacement for us. Our inside sales management experience is as broad as it is deep. We are specialists.
What will I have to show for my investment?
In the end, you will have a contact management database (such as Salesforce.com) that is loaded with a specified number of legitimate buyers that your own employees have helped us research, identify, contact, qualify, mail, and know how to nurture on your behalf.
The idea is that when we leave, your staff will have a reliable prospect research & development process that they can drive. Moreover, this database will provide you with an objective, measurable, and controllable "dashboard" with which to manage your customer development initiatives ... because people don't do what you EXPECT, they do what you INSPECT.
Is the Tune Up™ effective?
Reliable Growth's Business Development Tune Up™ was an outstanding value. They showed my staff how to research and identify several promising new markets;
they crafted excellent channel-specific marketing messages for each one; they installed and populated a prospect database; and they showed my staff how to contact, qualify, mail, and begin developing these new accounts.
Basically, Reliable Growth laid all of the "ground work" that our outside sales reps hate to do -- or simply didn't know how to do.
Our company now has a controllable business development process that is more science than art. Problem solved.
John Alkire
President & CEO
AHD International
Our Unconditional Take-It-to-the-Bank Guarantee
Your satisfaction is always unconditionally guaranteed on any work we complete -- or you pay nothing. No small print. No CYA contract clauses. Just a simple guarantee.
Don't hate yourself for not getting the most out of your salaried staff. For pricing and to arrange a short meeting with us, call (678) 795-0900 today.
